Google is strange, it is exciting, and it is revolutionary. But above all, it is unpredictable. Over the years, the company has made many aggressive moves, and buying other successful companies has always been one of its biggest and most frequent moves. Till this point, Google has acquired over 150 companies since its first acquisition in February, 2001, transforming the existing company Deja into fresh Google Groups. However, there are 4 acquisitions that stand out, because each cost Google in the range of billions:
It was October 9, 2006, when the first sign of Youtube becoming a global phenomenon appeared. That was the day when Google acquired Youtube for a massive $1.6 billion. The video sharing site has never looked back since then. With a billion users visiting the website each month, and over 100 hours of video uploaded per minute, Youtube boasts of its presence is 61 different counties!
By the time it was 2007, Google already figured out that online marketing was something it had to seriously take under control. With that view, April 13 brought the news that the giant online advertising platform DoubleClick was now Google’s. Paying over $3.1 billion, Google never regretted the decision as it transformed the company into AdSense, the biggest online ad network that operates in the world today!
In the month of August, 2011, when Google acquired Motorola Mobility for a whopping $12.5 billion, the move seemed kind of strange! But then, Google definitely was not acting childish. The acquisition not only led way for the emergence of Android, but also carved the path for Google TV. Well, the company later sold Motorola Mobility to Lenovo for a price of about $2.9 billion, but that’s another story!
When Google made its second largest acquisition of $3.2 billion known, many were surprised. The giant bought Nest Labs, the maker of smart thermostats and smoke alarms for homes, for that amount of money! Nowadays, most experts feel that Google did not just by the company for making its presence known in the thermostat industry. It is predicted that Google has other sneaky big plans to make exciting new products with the help of Nest!
Other notable acquisitions by Google include Feedburner, Waze, Skybox etc. In the recent times, Google has been noted to acquire a number of different robotics companies, and the world still has to find out where that leads!