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Sify SFA - Sales Force Automation
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Sify Pharma SFA - web based Sales Force Automation system for pharmaceutical businesses

Sify Pharma SFA is web based, so that the MR's can enter their reports from any where by using internet. All the data is saved at company's application server for analysis as required. Sify Pharma SFA builds direct relationship between corporate headquarters and the remote medical representative. The Company will be able to keep its field force updated with respect to the information and other reports by using the document library on the portal.

Benifits of Sify Pharma SFA

The benefits of such a system will be

  • Avoid duplication of work: Data once entered can be collated and reports made which eliminates reentering of data and all the standard calculations are performed automatically
  • Enhance Productivity: Faster information flow will enable to address pain areas and take corrective actions. MR's will also be able to prepare and send their reports in a more efficient manner.
  • Better Controls: Daily reporting of Inventory - Sample, Promotional materials will ensure better inventory control and enable the company to keep tabs on their usage. DCRs and Sales report, comparison with Tour plans and deviation tracking will ensure that the Area Managers are in better grip of their information.
  • Web based application also ensures that authorized users can access the information when required. This becomes more pertinent for roaming users

 
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